Letting the community know more about the programs provided by Key Peninsula Community Services was key to this campaign. Each month a new facet of the benefits is illustrated, one single idea at a time. The simple illustration style stands out from the usual, and the brief copy delivers a simple, direct idea. The true hero of each ad is the strong and memorable logo.
UNDERWRITTEN BY THE FUND FOR NONPROFIT NEWS (NEWSMATCH) AT THE MIAMI FOUNDATION, THE ANGEL GUILD, ADVERTISERS, DONORS AND PEOPLE WHO SUPPORT INDEPENDENT, NONPROFIT LOCAL NEWS
